Certified Business Professional in Sales CBP

Course objectives:

• Boost revenue by increasing the sales volume of products or services.

• Expand the customer base and attract new customers.

• Improve the customer experience and provide excellent service by offering innovative solutions and meeting their needs.

• Build long-term relationships with customers through continuous communication, support, and consultation.

The Axes:

Unit 1: Analyze the market and customer needs:

• Study the market and analyze trends and competitors.

• Identify the features of products or services that meet customer needs.

• Evaluate customer response to the products or services offered.

Unit 2: Developing Sales Strategies:

• Identify the main objective of the sales program.

• Develop a sales action plan that outlines the objectives and the steps needed to achieve them.

• Identify the optimal marketing and sales channels such as digital marketing or personalized marketing.

Unit 3: Sales Training:

• Identify the basic and advanced skills needed by the sales team.

• Organize training sessions and workshops to develop sales skills and motivation.

• Provide technical training on products or services to enable salespeople to provide detailed and compelling explanations to customers.

Unit 4: Presenting products or services:

• Prepare marketing materials and persuasive presentations.

• Organize product or service presentations to potential customers.

• Provide customized solutions that meet customer needs and exceed customer expectations.

Unit 5: Measuring performance and analyzing data:

• Identify key performance indicators such as conversion rate and cycle time.

• Collect and analyze data to understand program efficiency and identify areas for improvement.

• Make strategic decisions based on analytics and data to optimize sales performance.

Target group:

• Sales professionals.

• Individuals who are candidates or interested in entering the sales field.

• Owners of companies and organizations.