Excellence in Customer Service :

This course uses a combination of interactive training techniques such as case studies, self-assessment exercises, video presentations, discussions, oral and written questions resulting from the discussions, as well as brief presentations by the consultant and participants.


Course objectives:


• Setting goals and programs to maximize customer satisfaction.
• Supervising the design, implementation and analysis of any customer satisfaction questionnaire.
• Classifying clients and developing relevant strategies.
• Preparing mutual service level agreements to ensure clarity and compliance.
• Adjusting the face of service in the department through well-selected key performance indicators.

The Axes :

Unit 1: Definitions and Concepts:

• Quotations about customer service.
• Definitions and concepts of customer service.
• Service quality requirements.
• Some interesting numbers.
• The cost of poor customer service.
• Foundations of customer service.
• Learn from the best .


Unit 2: Internal customer service:


• Identify internal and external customers.
• Service elements.
• Client requirements.
• The basis of excellent customer service.
• Service and profit chain.

Unit 3: Managing Customer Expectations:

• The importance of customers’ expectations.
• The level of service provided.
• Managing customer expectations.
• Service quality elements and the RATER model.
• Exceeding customer expectations.

Unit 4: Effective communication skills for dealing with customers:

• effective communication .
• Verbal communication with customers.
• Listening.
• Listening skills.
• Telephone etiquette.

Unit 5: Customer Complaints:


• The facts and their results.
• Symptoms versus causes.
• Root cause analysis.
• Strategic initiative.

Unit 6: Appropriate behavior with customers:

• The strength of behavior.
• Principles of effective behavior.
• How to deal professionally with customers.
• Communication history.
• Interesting study.
• Interpreting non-verbal behavior.
• Appropriate behavior with the client.
• Incorrect behavior with the client.
• Negative, aggressive and assertive behaviour.
• Components of verbal and non-verbal communication methods.
• Dealing with demanding clients.
• Dealing with different personality types.
• Typical types of customer personalities.
• Improving the level of service.


Target groups :


  • Customer and beneficiary service officials.
  • Sales and marketing officials.
  • Sales department supervisors.
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